Taxi was published by Getty Images from 2002 to 2004. It was attempt to harness the power of editorial design to market image library content. Taxi presented thousands of images in its brief life, and won a slew of design awards in the process. Original editorial content was generated for the publication, with imagery always the starting point.
"Taxi was a ground-breaking approach to communication in the stock photography business, respected and influential around the world. StudioPensom made a key contribution with their typographic control and creativity."
Lewis Blackwell, Creative Director